The term ‘Swissness’ was created in the late 1990s and stands for products that are made in Switzerland. ‘Swissness’ stands for typical Swiss attributes such as fairness, precision, cleanliness and reliability and is intended to help market Swiss products abroad.

 

The poesia group attaches great importance to the preservation of Switzerland as a manufacturing country and therefore produces its products with its well-trained employees in Unterkulm near Aarau. In order to keep its high-quality products competitive in Switzerland and abroad, it has been continuously optimising its processes in recent years. The company has also invested in efficient machinery with a modern extrusion line and a system for horizontal and vertical injection moulding.

 

Of course, Swiss producers always have to face price pressure, because ‘Swissness’ does have its price. But the benefits for poesia’s Swiss customers clearly outweigh the costs: transport and customs fees are eliminated, and the quality is also advantageous. The bottom line is noticeably better value for your money. Swiss customers continue to benefit from so-called soft factors such as proximity, advice and speed.

 

Foreign customers opt for poesia’s ‘Made in Switzerland’ products because they prize typical Swiss values: innovation, precision, reliability, quality, longevity, competence and know-how. And they are willing to spend a bit more to get them.

 

The idea of ​​Swissness is a daily part of our company philosophy in the poesia group. 60 to 70% of all products are manufactured in-house, and the company considers suppliers from Switzerland wherever possible.

 

Even when purchasing raw materials, poesia makes no compromises. It relies exclusively on high quality granules. Thanks to its own production lines, poesia does not rely on many external suppliers. This simplifies the production processes, pricing and quality control of the more than 10,000 different parts that it produces. As a result, the meaning of the label ‘Swiss-made by poesia’ is clear.

 

Seals, moulded parts and threaded inserts are used in the food industry, for rolling stock, power plant construction, the building sector and fire protection. Its long-standing customers include companies in Switzerland as well as France, Brazil, China, Romania, the US and Mexico. Delivery to customers abroad proves once again that high-quality Swiss products are also of interest to customers outside Switzerland. The term ‘Swissness’ has a global reputation that contributes to the success of Swiss companies.