After its foundation in 1997, the company grew continuously through company acquisitions. This prompted the management to bring all the companies under the umbrella of the poesia group in 2001, thereby creating a brand world.

Even before that, the company operated as a group of companies, but each company presented itself to the public with its own company name. This made it almost impossible for customers and suppliers to recognise a connection between the companies. With the branding, a unity was formed where the poesia-gruppe covers the whole spectrum with consulting, services and products. In this way, the poesia-gruppe acts as a contact partner for all customer needs.

Simplification and clarity
Creating this brand world and joining forces was an important milestone. As a result, customers can direct their enquiries about all business areas to the poesia-group, which handles the allocation internally. No matter whether the enquiry is about products for the construction or industry sectors. Thanks to the lean and efficient structures, orders can be efficiently allocated internally within the six companies that belong to the group. At the daily coordination meeting, enquiries for larger projects or for the production of special products are discussed and coordinated among the department heads.

The holding company is in charge of accounting, ICT, marketing, HR, administration and organisation for all six companies, so that the individual companies can concentrate on their core competencies.

Established brand
Since the launch of the poesia brand, the term poesia seal has also become well established in the market and is also used as such in the online shops.

Logo
The logo in the colours red, blue and green goes back to the early days with the companies stuck ag, mk dichtungs ag and pbc polymer ag. The graphics used, together with our services, symbolise the cross section including two of the most frequently used gaskets.

Why the name poesia?
The company manufactures gaskets and distributes them in Switzerland and abroad. The word "poetry" is derived from the Italian word "poesia", which means the "writing" of poetry. This gave rise to the name of the "poesia group". The play on words stands for the seals and profiles that the innovative group of companies produces and for which it has already registered and protected 20 brand names.

Induction of new employees
New employees are trained and introduced to the poesia brand world at the beginning of their employment. This gives them a detailed overview of the group structure with the six companies, the services, the offers and the different products.

Founded in 2001, the poesia group today comprises seven companies: Poesia Holding AG, its five subsidiaries (mk dichtungs ag, pbc polymer ag, bk brändli ag, stuck ag and herzog dichtungen AG) and a real estate company. Poesia supplies its customers with innovative seals, profiles and components - also via its own web shop.